{"id":7007,"date":"2025-03-17T14:58:34","date_gmt":"2025-03-17T13:58:34","guid":{"rendered":"https:\/\/ncrlawyers.com\/?p=7007"},"modified":"2025-08-04T12:20:25","modified_gmt":"2025-08-04T10:20:25","slug":"kako-izabrati-naziv-za-firmu","status":"publish","type":"post","link":"https:\/\/ncrlawyers.com\/sr\/kako-izabrati-naziv-za-firmu\/","title":{"rendered":"Pravila i saveti kako izabrati najbolji naziv za firmu"},"content":{"rendered":"\n<p>Nakon dono\u0161enja odluke o&nbsp;<a href=\"https:\/\/ncrlawyers.com\/sr\/otvaranje-firme-u-srbiji\/\"><strong>otvaranju firme u Srbiji<\/strong><\/a>, jedno od prvih pitanja jeste i kakav \u0107e naziv nositi va\u0161e privredno dru\u0161tvo. Odluka o navedenom je va\u017ena jer poslovno ime mo\u017ee biti jedan od klju\u010dnih na\u010dina prepoznatljivosti va\u0161eg biznisa, te je s toga potrebno i posebnu pa\u017enju posvetiti izboru poslovnog imena.<\/p>\n\n\n\n<p>Izbor poslovnog imena odnosno jedinstvenog naziva privrednog dru\u0161tva, tj. va\u0161e kompanije, ne samo da je od uticaja na na\u010din kako \u0107e vas potencijalni klijenti i kupci percipirati, ve\u0107 je va\u017eno u tom procesu ispo\u0161tovati odre\u0111ena pravila.<\/p>\n\n\n\n<p>Iako se \u010dini kao lak korak, izabrati ime svoje firme je jedna od odluka koje prilikom registrovanja privrednog dru\u0161tva mogu biti od velikog zna\u010daja. U tom smislu, ukoliko ve\u0107 postoji registrovano privredno dru\u0161tvo sa istim ili sli\u010dnim nazivom, za koje ste se vi odlu\u010dili, Agencija za privredne registre ne\u0107e mo\u0107i da registruje naziv privrednog dru\u0161tva sa takvim poslovnim imenom.<\/p>\n\n\n\n<p>Zbog toga je va\u017eno da obratite pa\u017enju prilikom izbora naziva va\u0161eg privrednog dru\u0161tva ali i da razmi\u0161ljate koji mehanizmi su vam na raspolaganju u pogledu za\u0161tite istog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zakonski okvir za izbor naziva firme u Srbiji<\/h2>\n\n\n\n<p>Pravila koja ure\u0111uju izbor poslovnog imena kompanije u Republici Srbiji propisana su&nbsp;<a href=\"https:\/\/www.paragraf.rs\/propisi\/zakon_o_privrednim_drustvima.html\">Zakonom o privrednim dru\u0161tvima<\/a>&nbsp;i&nbsp;<a href=\"https:\/\/www.paragraf.rs\/propisi\/zakon_o_postupku_registracije_u_agenciji_za_privredne_registre.html\">Zakonom o postupku registracije u Agenciji za privredne registre<\/a>.<\/p>\n\n\n\n<p>Me\u0111utim, prilikom registracije kompanije u Srbiji i izbora poslovnog imena, postoje i neka prakti\u010dna pravila koja bi trebalo uzeti u obzir kada birate ime za svoju firmu, a na koja \u0107emo ukazati u narednim redovima.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Od \u010dega se sastoji poslovno ime firme?<\/h3>\n\n\n\n<p>Poslovno ime privrednog dru\u0161tva sastoji se od nekoliko klju\u010dnih elemenata:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>naziva firme ili dru\u0161tva,<\/li>\n\n\n\n<li>oznake pravne forme (na primer &#8222;doo&#8220; \u0161to je oblik dru\u0161tva sa ograni\u010denom odgovorno\u0161\u0107u),<\/li>\n\n\n\n<li>i sedi\u0161ta dru\u0161tva.<\/li>\n<\/ul>\n\n\n\n<p>Poslovno ime preduzetnika sastoji se od:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>punog imena preduzetnika,<\/li>\n\n\n\n<li>oznake &#8222;preduzetnik&#8220; ili &#8222;PR&#8220; i<\/li>\n\n\n\n<li>sedi\u0161ta preduzetni\u010dke radnje.<\/li>\n<\/ul>\n\n\n\n<p>Dakle, razlika izme\u0111u poslovnog imena privrednog dru\u0161tva i preduzetnika je u tome \u0161to kod preduzetnika nema obaveze navo\u0111enja posebnog naziva firme, jer to nije obavezan element poslovnog imena preduzetnika.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/izbor-poslovnog-imena.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"izbor poslovnog imena\" class=\"wp-image-7011\" srcset=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/izbor-poslovnog-imena.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/izbor-poslovnog-imena.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/izbor-poslovnog-imena.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/izbor-poslovnog-imena.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Razlike izme\u0111u poslovnog imena i naziva firme<\/h3>\n\n\n\n<p>Kao \u0161to je gore navedeno, naziv je samo jedan od obaveznih elemenata poslovnog imena privrednog dru\u0161tva. Poslovno ime dru\u0161tva se sastoji od naziva firme (\u0161to je najspecifi\u010dniji deo poslovnog imena), oznake pravne forme i naziva sedi\u0161ta firme. Na primer, puno poslovno ime bi glasilo: ABC doo Beograd (Stari grad). U ovom primeru, &#8222;ABC&#8220; je naziv firme, &#8222;doo&#8220; je pravna forma (dru\u0161tvo sa ograni\u010denom odgovorno\u0161\u0107u), a &#8222;Beograd (Stari grad)&#8220; predstavlja oznaku sedi\u0161ta firme.<\/p>\n\n\n\n<p>Naziv firme je element poslovnog imena koji omogu\u0107ava prepoznatljivost i jedinstvenost na tr\u017ei\u0161tu. To je ono \u0161to izdvaja jedno dru\u0161tvo od drugog i daje mogu\u0107nost da se istakne u poslovnom svetu, zbog \u010dega bi trebalo biti kreativan prilikom odabira naziva firme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pravila i ograni\u010denja pri odabiru naziva za firmu<\/h2>\n\n\n\n<p>Tokom procesa odabira naziva kompanije, u praksi \u010desto dolazi do razli\u010ditih nepravilnosti, na koje treba obratiti pa\u017enju, bilo da ste pravno lice ili preduzetnik.<\/p>\n\n\n\n<p>Obavezna pravila propisana zakonom u vezi sa izborom poslovnog imena i naziva kompanije su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poslovno ime kompanije ne mo\u017ee:\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Vre\u0111ati javni moral;<\/li>\n\n\n\n<li>Stvarati zabunu u pogledu pravne forme kompanije;<\/li>\n\n\n\n<li>Stvarati zabunu u vezi sa prete\u017enom delatno\u0161\u0107u kompanije;<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Poslovno ime mo\u017ee da sadr\u017ei re\u010d \u201eSrbija\u201c, ali samo uz prethodnu saglasnost nadle\u017enog organa;<\/li>\n\n\n\n<li>Poslovno ime kompanije mo\u017ee sadr\u017eati i naziv strane dr\u017eave ili me\u0111unarodne organizacije, ali samo uz saglasnost nadle\u017enog organa te dr\u017eave ili me\u0111unarodne organizacije;<\/li>\n\n\n\n<li>Kompanija mo\u017ee u svom poslovanju koristiti prevedenu verziju svog poslovnog imena ili skra\u0107enog poslovnog imena.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kreativni saveti za izbor imena firme<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/naziv-za-firmu.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"naziv za firmu\" class=\"wp-image-7015\" srcset=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/naziv-za-firmu.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/naziv-za-firmu.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/naziv-za-firmu.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/naziv-za-firmu.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Kada birate naziv firme, koristite ove savete kako biste bili sigurni da je re\u0161enje za ime firme upe\u010datljivo,&nbsp;druga\u010dije od konkurenata povezano sa osnovnom delatno\u0161\u0107u, lako za izgovor i autenti\u010dno:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Odaberite ime koje \u0161to doslovnije opisuje va\u0161u delatnost<\/h3>\n\n\n\n<p>Prilikom izbora naziva firme va\u017eno je da on odra\u017eava su\u0161tinu va\u0161eg poslovanja, kako bi potencijalni klijenti i kupci lako povezali naziv upravo sa va\u0161om kompanijom. Zato je dobra ideja da u ime va\u0161eg biznisa ubacite re\u010d ili dve koje \u0107e jasno ukazivati na vrstu proizvoda ili usluge koju nudite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izaberite ime koje je jedinstveno, upe\u010datljivo, zanimljivo i moderno<\/h3>\n\n\n\n<p>Proces odabira poslovnog imena mo\u017ee biti izazovan, zbog \u010dega je va\u017eno posvetiti mu posebnu pa\u017enju. Da biste se izdvojili na tr\u017ei\u0161tu, ime va\u0161e firme treba da bude originalno i lako pamtljivo. Cilj je da ime odmah asocira na va\u0161u delatnost i da ne stvara zabludu o identitetu sa drugim firmama.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uverite se da je ime lako za izgovor, kratko i jednostavno<\/h3>\n\n\n\n<p>Jo\u0161 jedan koristan savet je da&nbsp;ime biznisa&nbsp;bude \u0161to sa\u017eetije. Kratko poslovno ime je lak\u0161e zapamtiti, napisati i izgovoriti, zbog \u010dega je najbolje izbegavati komplikovane re\u010di i duga\u010dke fraze. Tako \u0107ete spre\u010diti zabunu kod potencijalnih klijenata prilikom pretrage va\u0161e firme i poslovnog imena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uzmite u obzir poslovanje na inostranim tr\u017ei\u0161tima<\/h3>\n\n\n\n<p>Ako planirate \u0161irenje na inostrana tr\u017ei\u0161ta, u nazivu izbegavajte imena koja bi mogla ograni\u010diti razvoj va\u0161eg poslovanja. Previ\u0161e specifi\u010dno ime vezano za jednu teritoriju mo\u017eda ne\u0107e biti najbolje re\u0161enje ako pro\u0161irite usluge na nova tr\u017ei\u0161ta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Birajte ime koje \u0107e biti dugoro\u010dno odr\u017eivo<\/h3>\n\n\n\n<p>Va\u017eno je da izaberete najbolje ime za firmu koje \u0107e biti aktuelno i dugoro\u010dno odr\u017eivo. Izbegavajte nazive previ\u0161e povezane sa trenutnim trendovima ili neformalnim izrazima. Umesto toga, dobitna kombinacija je ime koje je profesionalno i privla\u010dno na du\u017ee staze.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Provera dostupnosti i jedinstvenosti naziva<\/h2>\n\n\n\n<p><a href=\"https:\/\/apr.gov.rs\/%d0%bf%d0%be%d1%87%d0%b5%d1%82%d0%bd%d0%b0.3.html\">Baza podataka Agencije za privredne registre (APR)<\/a>&nbsp;omogu\u0107ava proveru da li ve\u0107 postoji kompanija u jedinstvenom registru sa istim ili sli\u010dnim poslovnim imenom, koji se bavi istom ili srodnom prete\u017enom delatno\u0161\u0107u.<\/p>\n\n\n\n<p>Ova opcija je dostupna putem pretrage jedinstvenog centralnog registra i uvidom u bazu registrovanih privrednih subjekata na sajtu APR-a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/dostupnost-imena-za-firmu.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"dostupnost imena za firmu\" class=\"wp-image-7009\" srcset=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/dostupnost-imena-za-firmu.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/dostupnost-imena-za-firmu.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/dostupnost-imena-za-firmu.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/dostupnost-imena-za-firmu.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rezervacija poslovnog imena<\/h3>\n\n\n\n<p>\u0160ta je potrebno uraditi kako biste bili sigurni da \u0107ete mo\u0107i da registrujete kompaniju sa poslovnim imenom koje \u017eelite? Postoji mogu\u0107nost da se izvr\u0161i rezervacija imena pre same registracije kompanije.<\/p>\n\n\n\n<p>Postupak rezervacije imena zapo\u010dinje podno\u0161enjem zahteva Agenciji za privredne registre uz dokaz o uplati naknade za rezervaciju imena. Naknada iznosi 1.670,00 RSD za dru\u0161tvo sa ograni\u010denom odgovorno\u0161\u0107u i 1.050 RSD za preduzetnike.<\/p>\n\n\n\n<p>Ukoliko su ispunjeni uslovi za rezervaciju imena, Agencija za privredne registre izdaje potvrdu o rezervaciji imena u roku od pet radnih dana od dana podno\u0161enja zahteva i upisuje rezervisano ime u bazu rezervisanih imena. Ime je rezervisano u periodu od 60 dana od datuma objavljivanja. Ovaj period mo\u017ee se produ\u017eiti za dodatnih 60 dana pre isteka inicijalnog perioda rezervacije, uz ponovnu uplatu naknade za rezervaciju.<\/p>\n\n\n\n<p>Ova opcija vam pru\u017ea sigurnost da \u0107ete mo\u0107i da osnujete kompaniju u Srbiji sa izabranim poslovnim imenom, budu\u0107i da Agencija za privredne registre u procesu rezervacije imena proverava poslovno ime i ukoliko isto ispunjava kriterijume odobrava rezervaciju.<\/p>\n\n\n\n<p>Pored toga, u praksi je vrlo \u010desto da se registruje i skra\u0107eno poslovno ime koje se sastoji samo od naziva kompanije i oznake pravne forme. U ovom slu\u010daju nema naznake lokacije kompanije.<\/p>\n\n\n\n<p>Jo\u0161 jedno \u010desto pitanje u praksi je da li je mogu\u0107e registrovati poslovno ime kompanije na stranom jeziku? Odgovor na ovo pitanje je \u2013 da! Iako je pravilo da poslovno ime kompanije mora biti na srpskom jeziku, uz kori\u0161\u0107enje \u0107irili\u010dnog ili latini\u010dnog pisma, postoji mogu\u0107nost da poslovno ime bude na stranom jeziku ili da sadr\u017ei odre\u0111ene strane re\u010di ili karaktere, uz kori\u0161\u0107enje latini\u010dnog pisma engleskog jezika, kao i arapske ili rimske brojeve.<\/p>\n\n\n\n<p>Ono na \u0161ta treba obratiti pa\u017enju jeste \u010dinjenica da poslovno ime mora biti identi\u010dno napisano u osniva\u010dkom aktu i u registracionoj prijavi. Ako je poslovno ime napisano latini\u010dnim pismom u osniva\u010dkom aktu, mora biti identi\u010dno napisano i u registracionoj prijavi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naj\u010de\u0161\u0107e gre\u0161ke pri odabiru naziva firme<\/h2>\n\n\n\n<p>Naj\u010de\u0161\u0107e gre\u0161ke prilikom izbora naziva privrednog dru\u0161tva odnose se najpre na odabir isuvi\u0161e generi\u010dkog naziva, koji ne doprinosi prepoznatljivosti. Pored toga, izbor imena koji je previ\u0161e sli\u010dan nazivu drugog brenda, ili ve\u0107 registrovan od strane drugog privrednog dru\u0161tva je \u010desta gre\u0161ka koja dovodi do odbacivanja registracione prijave pred Agencijom za privredne registre.<\/p>\n\n\n\n<p>Pored toga, previ\u0161e duge formulacije naj\u010de\u0161\u0107e nisu dobro re\u0161enje za odabir naziva kompanije.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako za\u0161tititi poslovno ime u Srbiji?<\/h2>\n\n\n\n<p>Iako je odabir poslovnog imena va\u017ean proces, ne treba zanemariti ni postupak za\u0161tite poslovnog imena. Za\u0161tita poslovnog imena zapravo uklju\u010duje za\u0161titu njegovog dela \u2013 naziva kompanije.<\/p>\n\n\n\n<p>Iako Agencija za privredne registre (APR) ispituje podobnost i dostupnost poslovnog imena prilikom registracije kompanije, va\u017eno je napomenuti da ovaj mehanizam nije jedini dostupan u tom pogledu i ponekad ne mo\u017ee biti u potpunosti pouzdan.<\/p>\n\n\n\n<p>Jedan od mehanizama koji smo ve\u0107 pomenuli je rezervacija poslovnog imena.<\/p>\n\n\n\n<p>Me\u0111utim, postoje i drugi mehanizmi za\u0161tite naziva kompanije:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>za\u0161tita putem <a href=\"https:\/\/ncrlawyers.com\/sr\/zastita-i-registracija-ziga-u-srbiji\/\"><strong>registracije \u017eiga u Srbiji<\/strong><\/a>;<\/li>\n\n\n\n<li>tu\u017eba.<\/li>\n<\/ul>\n\n\n\n<p>Jasno je da su prava intelektualne svojine usko povezana sa brendom kompanije, uklju\u010duju\u0107i i naziv kompanije. Registracija \u017eiga se vr\u0161i pred <a href=\"https:\/\/www.zis.gov.rs\/\">Zavodom za intelektualnu svojinu Republike Srbije<\/a>.<\/p>\n\n\n\n<p>Tu\u017eba se mo\u017ee podneti u slu\u010daju da je gre\u0161kom odobrena registracija kompanije sa istim ili sli\u010dnim nazivom. U tom slu\u010daju, stranka ili kompanija \u010dija su prava povre\u0111ena mo\u017ee zahtevati promenu naziva kompanije koja kr\u0161i prava i\/ili naknadu nastale \u0161tete. Kada razmatrate ovu opciju, imajte na umu da je rok za podno\u0161enje tu\u017ebe tri godine od dana registracije kompanije sa spornim imenom.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/poslovno-ime-kompanije.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"poslovno ime kompanije\" class=\"wp-image-7017\" srcset=\"https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/poslovno-ime-kompanije.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/poslovno-ime-kompanije.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/poslovno-ime-kompanije.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ncrlawyers.com\/wp-content\/uploads\/2025\/03\/poslovno-ime-kompanije.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Klju\u010dni koraci kako izabrati idealni naziv firme<\/h2>\n\n\n\n<p>Kako bismo sumirali, izdvoji\u0107emo korake koje je potrebno preduzeti prilikom odabira poslovnog imena odnosno naziva firme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sprovesti kreativan proces odabira potencijalnog budu\u0107eg naziva;<\/li>\n\n\n\n<li>istra\u017eiti tr\u017ei\u0161te koje je relevantno za va\u0161e poslovanje i razmisliti o mogu\u0107im opcijama naziva privrednog dru\u0161tva koje bi na najbolji na\u010din distancirale va\u0161 biznis od konkurencije;<\/li>\n\n\n\n<li>proveriti da li je odabrano re\u0161enje, odnosno naziv ve\u0107 u upotrebi i registrovan od strane druge kompanije koja se bavi istom poslovnom delatno\u0161\u0107u;<\/li>\n\n\n\n<li>sprovesti postupak rezervacije poslovnog imena.<\/li>\n<\/ul>\n\n\n\n<p>Uzimaju\u0107i u obzir sve gore navedeno, jasno je da su izbor i za\u0161tita poslovnog imena, odnosno naziva kompanije, klju\u010dni koraci prilikom osnivanja firme u Srbiji.<\/p>\n\n\n\n<p>Pored zakonskih procedura koje reguli\u0161u pravila o izboru naziva i mehanizme njegove za\u0161tite, va\u017eno je uzeti u obzir i aktuelnu praksu i odre\u0111ene prakti\u010dne aspekte. Zato je na\u0161\u00a0<a href=\"https:\/\/ncrlawyers.com\/sr\/\"><strong>pravni tim advokatske kancelarije NCR Lawyers<\/strong><\/a>\u00a0spreman da pru\u017ei punu pravnu podr\u0161ku i savetovanje kako da naziv va\u0161eg poslovanja najbolje oslikava va\u0161 proizvod ili uslugu.<\/p>\n\n\n\n<p><em>Ovaj \u010dlanak je isklju\u010divo informativne prirode i ne predstavlja pravni savet. Ukoliko su Vam potrebne dodatne informacije u vezi sa predmetnom temom, budite slobodni da nas kontaktirate putem imejla&nbsp;<\/em><a href=\"mailto:office@ncrlawyers.com\"><em>office@ncrlawyers.com<\/em><\/a><em>&nbsp;ili putem telefona +381677049551.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nakon dono\u0161enja odluke o&nbsp;otvaranju firme u Srbiji, jedno od prvih pitanja jeste i kakav \u0107e naziv nositi va\u0161e privredno dru\u0161tvo. Odluka o navedenom je va\u017ena jer poslovno ime mo\u017ee biti jedan od klju\u010dnih na\u010dina prepoznatljivosti va\u0161eg biznisa, te je s toga potrebno i posebnu pa\u017enju posvetiti izboru poslovnog imena. Izbor poslovnog imena odnosno jedinstvenog naziva [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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